Logos matter! Few businesses these days do not have a logo, and for many, it is the logo more than the name that primarily represents their brand. Endaxi Graphics has long experience in logo design, finding that, while intricate and complicated logos can look pretty, it is the purer, simpler ones that most make an impression and stick in the mind.
Branding is all about consistency of presentation, and clarity of message. It is about colours, typestyles, smart design, convenience of use in different media, and the ability to switch from colour to mono for varied requirements with ease.
While some clients delight in radical change when addressing a desire to change their branding, for others it is more a case of “the same, but different”, a development of an existing, and perhaps long-running theme.
Below is a small selection of work.